Promotion, Marketing and Sponsorship

Background
The Canterbury Shield is a four-division competition involving most of the National League Rugby Teams. Obviously, since Rugby is a very masculine sport, this is a fantastic opportunity to promote male oriented products. As a result, Canterbury of New Zealand has improved sales by using the Shield as a stage to promote its own products.


Membership and Demographics

The Shield itself has 38 Clubs, 47 teams , playing numbers now approaching 1000 and supporting playing memberships of around 7500 . The matches are played throughout the rugby season September until April . All clubs are well sponsored individually and demographically sited across the south of England .
It is our aim to continue to take applications from clubs who are keen to play in such a high-calibre competition and grow the divisions accordingly.

We also have 7-a-side tournaments sponsored annually, which has proven to be exceptionally successful
(Sevens is such a growing and action-packed game).

Become a Sponsor
Canterbury of New Zealand has been delighted with their sales as a direct result of sponsoring this competition.

They have full access to the 47 teams, 900 players and affiliates and are committed to supporting the development of the XV's competition and the 7's Cup.

If you are interested in the benefits, please write or call Alan Barnett, The Shield, 2nd Floor, Centrelink House, 34 South Molton Street, London W1K 5BP

Tel: 020 7629 7838 or
e-mail: alan@barnettgroup.biz

Increase your sales through The Shield.

The Barnett Group:

Incorporates The Kiwi Agency, Barnett Medical, Barnett Personnel & The Canterbury Shield - Tel: 020 7629 7838

2nd Floor, Centrelink House, 34 South Molton Street, London W1K 5BP

 

Why not read my blog and really see how I feel about things.  http://blog1.canterburynz.com/alan/